Brandworld Perrier-Jouët - Studio MMPJ / Pernod-Ricard - 2021
"In this image, we see a bottle of Perrier-Jouët Belle Époque champagne framed by a vibrant, floral-inspired design that reflects the brand's elegance and artistic heritage. "
As the designer behind the brand's new image, my role was to reinterpret Perrier-Jouët's iconic white anemones in a fresh, contemporary style, blending tradition with a modern touch. The background's vivid colors contrast with the soft, stylized petals surrounding the bottle, drawing attention to the centerpiece while creating a sense of movement and sophistication.
Beyond this visual centerpiece, I also developed various retail elements to bring this new brand image to life in physical spaces. This included designing custom cushions, DJ booths, and photobooths, each crafted to echo the artistic and vibrant feel of the brand. These items were thoughtfully designed to enhance the retail experience, creating a cohesive, immersive environment that resonates with Perrier-Jouët’s spirit. By aligning these elements with the updated brand identity, we aimed to captivate a modern audience while honoring the brand's timeless elegance and creative legacy.
