Martell Ultra prestige guidelines - Studio MMPJ - Pernod-Ricard - 2022
This display showcases the refined and luxurious identity of Martell’s ultra-prestige range, featuring the L'OR, XXO, and XO products. The design is rich in intricate gold detailing and elegant motifs that convey a sense of heritage and sophistication. The central focus on the bottles, highlighted by a radiant sun-inspired background, signifies the premium nature of these offerings. Elements such as barrels, leaves, and symbolic patterns further emphasize Martell's dedication to craftsmanship and quality.
As a designer, my role was to establish a cohesive and elevated brand image for Martell's ultra-prestige line, ensuring it reflected the excellence and exclusivity of these products. I created various retail elements, including gondolas, glorifiers, and stockers, each meticulously designed to enhance the presentation of L'OR, XXO, and XO in retail spaces
